The Scent of Trust

June 2nd, 2005 | Filed under: Biology, Biotech, Health, News | 4 Comments »

A team of Swiss researchers have produced a potion that increases trust between individuals. The potion’s main ingredient, oxytocin, is a naturally produced chemical in the brain which is triggered by a range of stimuli, including sex and breastfeeding, and it is associated with the formation of social ties. The study, led by Ernst Fehr of the University of Zurich, shows that oxytocin and its associated effects can be artificially stimulate though a nasal spray. Forget Axe, this is the real thing. [pdf]

via Nature

4 Comments on “The Scent of Trust”

  1. 1 | style/design/technology/substance: read + buy. » Blog Archive » Can’t Trust It said at 1:36 pm on June 2nd, 2005:

    […] market, although word has it that it’s going to be sold as a nasal spray. Stay tuned. | Via Future Feeder |

    This entr […]

  2. 2 OhGizmo! » Trust in a Bottle said at 2:18 am on June 3rd, 2005:

    […] al Spray” at the drugstore sometime in the future. How sorely I need it. Story VIA FutureFeeder
    Filed under: Unusual


  3. 3 iPCG Blog » Blog Archive » Truth Spray said at 9:17 am on July 15th, 2005:

    […] It is so interesting what science can come up with. […]

  4. 4 HD SCHELLNACK - DAS BLOG » Blog Archive » TRUST ME…. said at 9:54 am on February 14th, 2006:

    […] Future Feeder berichtet über ein Nasenspray, das Vertrauen chemisch fördern soll. Der Hauptbestandteil Oxytocin ist ein durch Stimuli wie Sex oder die mütterliche Brust geförderter natürlicher Botenstoff im Hirn und soll die Entstehung sozialer Zuneigung begünstigen. Schöne neue Welt. Mehr… Beitrag vom 14. Juni 2005 aus der Kategorie ZEUG. // Kommentare durch RSS 2.0 Feed verfolgen. // Kommentar schreiben // Trackback // // zurück zum Blog […]

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